The Client

SWITCH BC (Safety, Wellbeing, Innovation, Training, and Collaboration in Healthcare) brings together representatives of employers, unions and physicians who are joined by the Ministry of Health and Worksafe BC to support one system of safety and well-being for health care teams across BC.

The Scope

The organization was called “BC Health Care Occupational Health and Safety Society”. The first task was to find a more suitable name that was memorable and encompassed the organizations goals and vision. We then developed brand visuals to represent them so that they could go out and announce their existence and obtain grant money to finance their work. The custom website will showcase their work and integrate with several other software platforms for user engagement, mapping and programs.

Design Requirements:

  • Brand Strategy
  • Brand Naming
  • Brand Identity
  • Graphic design for brand collateral
  • Logo Design
  • Custom Website Design


This was a Straydog Branding project.
Sally - you've been a tremendous creative force and a wonderful support throughout! Thank you for your immense talent, professionalism, and can-do attitude. Thanks for bringing our vision to life and giving our organization a great start.
- Meribeth Burton, SWITCH BC


At Whitespace Design we approach every project with communication, culture and commerce in mind. Effective design is a balance of these essentials backed up by knowledge and experience of design principles. We look forward to chatting with you about how to make you look bigger, better and faster!